What is Synthesia?
Synthesia is the market-leading AI video generation platform that allows anyone to create professional-grade videos from just text. Instead of using cameras, microphones, and actors, you simply type a script, choose an ultra-realistic AI avatar, and generate a complete video in minutes.
Its primary focus is on serving business and corporate needs, providing a secure and scalable solution for creating training content, marketing videos, and internal communications. With support for over 120 languages and a vast library of avatars and templates, it dramatically reduces the time and cost associated with traditional video production.
Who is Synthesia for?
It's the perfect solution for businesses that need to produce professional training, marketing, or communication videos quickly and at scale, without the high cost of cameras, actors, or studios.
Corporate Trainers
For creating engaging and scalable employee training and onboarding modules.
Marketers
To produce polished product demos, explainers, and social media videos quickly.
L&D Professionals
For developing entire e-learning courses with consistent, professional instruction.
Sales Teams
To create personalized video pitches and follow-ups that grab attention.
Main Features of Synthesia
AI Avatars
Choose from over 150 diverse, photorealistic stock avatars or create your own custom one.
Text-to-Speech
Access realistic AI voices in over 120 languages and accents, or clone your own voice.
Video Templates
Start quickly with over 60 professionally designed templates for various use cases.
Screen Recorder
Easily record your screen to create software demos and how-to guides within your video.
Pros and Cons
✅ Pros
- Industry-leading avatar realism and lip-sync quality
- Extremely intuitive and easy-to-use platform
- Massive library of avatars, voices, and templates
- Excellent for scalable, professional video production
- High security standards (SOC 2 Type II compliant)
❌ Cons
- Higher starting price compared to some competitors
- No free tier, only a free demo video option
- Custom avatar creation is a premium, add-on feature
- Less focused on creative/artistic video effects
Synthesia Tutorial - Getting Started
Step 1: Start a new video
Log in to your Synthesia account. You can start from scratch, use a template, or import a presentation.
Step 2: Write your script
Type or paste your video script into the script box. You can write scene-by-scene for better control.
Step 3: Choose your avatar and voice
Select an AI avatar from the library and choose a language and voice for the narration.
Step 4: Customize the visuals
Edit the scene by adding text, shapes, images, or a screen recording to complement the narration.
Step 5: Generate the video
Once you are happy with the preview, click the 'Generate' button. Synthesia will create the video, which you can then share or download.
💡 Pro Tips
- Use punctuation like commas and quotation marks in your script to add natural pauses to the speech.
- For a more personal touch, use the Voice Cloning feature to narrate videos with your own voice.
- Upload your brand assets (logo, fonts, colors) to the Brand Kit for consistent branding.
- Use the screen recorder feature to easily create effective "how-to" and software demo videos.
Frequently Asked Questions about Synthesia
Synthesia is primarily used by businesses to create professional-quality videos for corporate training, employee onboarding, product marketing, and internal communications. It replaces the need for traditional video production (cameras, actors, studios) with a simple, text-based interface.
Yes, Synthesia offers a powerful voice cloning feature. You can record a short sample of your own voice, and the AI will create a digital version that you can use to narrate any video, ensuring a personal and consistent touch.
Both are excellent avatar video generators. Synthesia is generally seen as the market leader for enterprise and corporate use, with a strong focus on professionalism, realism, and security. HeyGen is a strong competitor that is very popular with creators and marketers, known for its powerful free plan and rapid feature development.